Keith Hensley, CFP®
A Different Kind of Financial Advisor in Orlando
I operate as an Advice-Only, Flat-Fee firm. Outdated are the ‘asset under management’(AUM) models as index investing has dominated markets since the early 2000’s. No more paying a premium for minor rebalancing or “stay the course” guidance.
I’m a CERTIFIED FINANCIAL PLANNER™ (CFP®) professional strictly providing financial advice for a transparent fee.
Why I Started Florida Financial Planning
After more than a decade in the financial industry, having served hundreds of individuals and families of different ages, levels of wealth, educational backgrounds, and personal lifestyles, I stepped away from the corporate world to create Florida Financial Planning (FFP). I wanted to provide a service that is centered around relationships and sound advice. No selling products, just clear advice for a sensible fee.
How I Help
At the core, I understand every family’s financial journey is unique. This is why I take the necessary time to understand what truly matters most to you.
Whether you’re preparing for retirement or building wealth, I’ll help you cut through the noise and build a strategy that actually works for you. We’ll focus on the things we can control, make smart tax moves along the way, and keep the process as simple as possible.
A Little About Me
When not serving clients I enjoy spending time with my wife, son, family, and friends. We love calling Winter Garden home! My hobbies include the gym, golf, and spending too much time enjoying college football and basketball.
I am an active member of NAPFA (National Association of Personal Financial Advisors), Fee-Only Network, and XY Planning Network.